To make progress on sustainability, greens, environmentalists, conservationists, nature lovers, and outdoor recreationists must recognise that simply espousing and advocating sustainable development is not nearly enough to bring it about in any meaningful way.
It is necessary to understand the logic of the existing economic system, its political and social institutions, and what drives this system relentlessly to exploit, degrade and ultimately destroy the natural world. Only with this understanding are we are fully empowered to challenge it head-on, in order to make sustainability its primary goal.
Allan Schnaiberg, in association with Kenneth Gould, David Pellow and others, has developed a theory that attempts to provide the required insight and understanding. This theory names the economic system the treadmill of production. Calling on the distinctly negative image of a treadmill – like the prison treadmill that broke Oscar Wilde – makes it clear that, by this analysis, something is fundamentally wrong with the way our economy functions.