Meeting Environmental Challenges: The Role of Human Identity – Tom Crompton & Tim Kasser (WWF-UK, 2009)
“Insanity: doing the same thing over and over again and expecting different results” (definition by Albert Einstein)
This excellent report argues that much environmental campaigning has been ineffective because it is focused on changing organisations and behaviours – and fails to engage with the critical role of human identity – how we understand ourselves as human beings.
There is a concise overview document (8 pages of body text) as well as the book-length full report – both available for download at the link above. For those for whom even that is too long, some brief notes follow as a taster that will hopefully motivate you to go and read it yourself 🙂